At Price Up Consulting, we believe pricing is the most powerful - yet most overlooked tool for growing profitability. Founders invest years perfecting their product, but often spend not enough time deciding how to charge for it. This gap leaves revenue on the table and stalls growth. We bridge that gap.
Specializing in B2B software - from early-stage SaaS to scaling platforms and enterprise solutions - we partner with founders and leadership teams to build pricing strategies that capture the true value of your innovation. Whether you’re launching a new product, transitioning to usage-based pricing, or optimizing monetization to reduce churn, we provide the analytical rigor and strategic insight you need to price with confidence - and scale with clarity.
About
Founder's Story
I spent over 15 years inside the "engine rooms" of brilliant global B2B and SaaS companies. While my background is in finance, my career has been dedicated to the art and science of pricing.
I’ve lived the full spectrum: building strategies from scratch, diving deep into customer data, and designing the tools that keep businesses profitable. I’ve sat at the table with Product Managers during early-stage development and stood in the trenches with Sales Managers to close high-stakes, complex deals.
But along the way, I noticed a recurring theme: I kept meeting inspiring founders who had built incredible products - solutions customers genuinely loved - yet they had a massive pricing blind spot. When the conversation turned to "how do you get paid?" the confidence usually vanished. I heard the same three things:
"We just copied our competitor and hoped for the best."
"We know we're leaving money on the table; we just don't know where."
"We’re terrified that changing our prices will drive away our best customers."
Ana Basheleishvili, the Founder
Who I work with:
Companies with no dedicated pricing team — but who need world-class expertise.
Founders who need a hands-on commercial partner — not a theoretical report.
Leadership teams who suspect their pricing is guesswork — not a defensible strategy backed by data.
Businesses at a critical inflection point — launching a product, raising capital, or migrating to a new pricing model.
Organizations battling discount creep and cost complaints — where sales erode margin and customers question value.
Why invest in a pricing consultant ?
Pricing is your highest-leverage profit lever. Period.
A classic McKinsey study reveals that a 1% price optimization generates an 11% boost in operating profit (assuming stable volume).
To match that result through sales volume alone, you would need to grow sales by 3.7% - requiring heavy lifting, massive customer acquisition costs, and months of execution. Strategic pricing drops straight to your bottom line.
Transaction Leaks Are Silently Killing Your Margin
Pricing errors, inconsistent discounting, and weak data governance silently erode your profits. Industry data shows these discrepancies affect 8 - 12% of all transactions, dealing a direct 1.8% hit to gross margins.
For a typical B2B or SaaS company, that 1.8% isn't just lost revenue - it represents nearly 10% of your gross profit vanishing into thin air.
Pricing Competence Compounds,
Neglect Decays
Companies with strict pricing discipline improve price realization by 2 - 5% annually. Those without it see a 1 - 3% annual erosion from competitive pressure and discount creep.
Over five years, that creates a 25% swing in pricing power. The cost of inaction isn't zero - it grows every single quarter.