At Price Up Consulting, we believe pricing is the most powerful - yet most overlooked tool for growing profitability. Founders invest years perfecting their product, but often spend not enough time deciding how to charge for it. This gap leaves revenue on the table and stalls growth. We bridge that gap.
Specializing in B2B software - from early-stage SaaS to scaling platforms and enterprise solutions - we partner with founders and leadership teams to build pricing strategies that capture the true value of your innovation. Whether you’re launching a new product, transitioning to usage-based pricing, or optimizing monetization to reduce churn, we provide the analytical rigor and strategic insight you need to price with confidence - and scale with clarity.
About
Founder's Story
The world needs great products to succeed. And for that to happen, founders like you need to get paid what you're truly worth.
That's what I'm here for. Not to point from the sidelines. To work alongside you. To help you capture the value you've built.
Ana Basheleishvili, the Founder
Who I work with:
Companies with no dedicated pricing team — but who need world-class expertise.
Founders who need a hands-on commercial partner — not a theoretical report.
Leadership teams who suspect their pricing is guesswork — not a defensible strategy backed by data.
Businesses at a critical inflection point — launching a product, raising capital, or migrating to a new pricing model.
Organizations battling discount creep and cost complaints — where sales erode margin and customers question value.
Why invest in a pricing consultant ?
Pricing is your highest-leverage profit lever. Period.
A classic McKinsey study reveals that a 1% price optimization generates an 11% boost in operating profit (assuming stable volume).
To match that result through sales volume alone, you would need to grow sales by 3.7% - requiring heavy lifting, massive customer acquisition costs, and months of execution. Strategic pricing drops straight to your bottom line.
Transaction Leaks Are Silently Killing Your Margin
Pricing errors, inconsistent discounting, and weak data governance silently erode your profits. Industry data shows these discrepancies affect 8 - 12% of all transactions, dealing a direct 1.8% hit to gross margins.
For a typical B2B or SaaS company, that 1.8% isn't just lost revenue - it represents nearly 10% of your gross profit vanishing into thin air.
Pricing Competence Compounds,
Neglect Decays
Companies with strict pricing discipline improve price realization by 2 - 5% annually. Those without it see a 1 - 3% annual erosion from competitive pressure and discount creep.
Over five years, that creates a 25% swing in pricing power. The cost of inaction isn't zero - it grows every single quarter.